This is me: I’m Sam Collett aka What Sam Saw Today

sam collett

I laugh and smile alot.  I like to have fun and make money along the way.

I love property and, I especially love property auctions. (I also love vino, eating, dancing to very loud music, the words “AWESOME” and “OMG”, have a particular penchant for multiple !!!!!!!!! and am obsessed with Lamborghini’s!).

I started my property career in 2004 with £15k having quit a successful career in marketing.  I loved what I did – I just wanted to be my own boss.  And that’s what I set out do.  It’s not always been easy – I even set up my own lettings agency in 2007 because I couldn’t find a decent management company!   I successfully sold Gorgeous Homes in 2012 to start another adventure.  I planned to have a sabbatical for a year.

It didn’t happen.

My love of writing got the better of me.  Not that I ever set out to be a “proper” writer.  I started this blog in July 2010 after being in Stylist magazine for a feature of “Work/Life”.  The response to my little feature was mind-blowing!

stylist work life feature

So I started this blog to share my property stories.  I am amazed and thrilled by the amount of awards this little blog has won, not to mention The Telegraph featuring it as a Top 10 Home & Property blog.  I am delighted and humbled you take the time to read my stories – and I love it even more when you take part.

Now I write more than ever – I have a regular column with the Evening Standard Homes & Property, the industry bible; Estates Gazette and, two book publishing deals for How to Buy Property at Auction and Property Investment: The Essential Rules.  Unbelievably, I now also have a literary agent and more books are planned!

In March 2014, I held a Live Property Auction Book Launch Party which saw the UK’s top property auctioneers go head-to-head to raise money for St Mungo’s, a homeless charity.  We raised almost £4,000 in just over 30 minutes!

In July 2014, I published Property Investment: The Essential Rules and kick-started a popular campaign to ditch the day job!


And even more exciting times are ahead! Biddsy – the property auction app is set to launch soon!  Bringing you 1000’s of auction properties for sale from the leading UK auction houses.


I am still an active property investor and an award winning landlord (NLA Women in Property) with properties scattered from London to Lincoln to Liverpool and many other places in between.

I love social media and I am a regular tweeter @whatsamsawtoday , you can also find me on Facebook, G+ and I’m also the founder/owner of the online property forum: “Landlord Network” on LinkedIn.

Last, but not least – I love hearing from people and sharing stories – so do get in touch:

[email protected]

Sam x

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