How To Design The Cover Of A (Hoped-To-Be) Best Selling Property Book?

4 Apr

Amazingly enough the AWESOMENESS continues:

The completed book manuscript has been pinged over to the publishers and I am now settling down to write the book cover blurb and try and answer a whole range of deftly crafted questions from the publicity team…

But one question has me stuck – and that dear reader, is where I am turning to you for assistance.

So, my publisher has told me the book cover is ESSENTIAL to making a sale.  They are going to be briefing their cover design team in two weeks and they asked if I had any ideas for how I wanted the book cover design to be.

Straight away I whooped “Yes”.

But, when I thought about it and I realised I have no idea what the book cover design should be like.  And, in actual fact, I know nothing about book cover designs.

Which is where I need your help!

The conventional cover design for a book on how to buy property at auction would probably have some sort of reference to property and auctions – probably in the form of a gavel or a house, or property of some description.  And maybe it HAS to be that simple.  But somehow it just feels a bit *meh*.  Or am I wrong?

The fact is the book cover design has less than 10 seconds to make an impact with the buyer.

Of course, if you’re not thinking about buying property at auction, then you probably won’t be looking at my book.  But, if you were looking for a book on property and you happened to then see a book about buying property at auction how could I tempt you to look more?

Apart from the words – what is it about the cover design which will tempt you to add my book to your shopping basket?

Having visited Waterstones, I’ve realised, it’s actually online bookstores like Amazon which are going to be the key sellers and distributors of my book.

Which means the cover design needs to stand out from the SCREEN rather than the shelf.

So I decided to do some research on Amazon and look for the number one selling book in property, which is this:

successful property letting

Admittedly, it’s a book on “Successful Property Letting: How to make money in Buy-to-Let”, which could arguably have a wider audience – however many great buy-to-let bargains can be bought at auction (plus lots of great property development deals) so I feel this book is a good comparison.

But, still when I look at this book cover design I do not feel inspired: I do not feel like “Yes, I MUST buy this book”.

And, that is where I am struggling – maybe I am too close to this, maybe I should just write and let the designers design.

But then I thought to myself – I wonder what my readers think?  I wonder what they would like to see for the book cover design, I wonder what ideas they may come up with?

And as a picture is a worth a 1000 words I have started a Pinterest board on the very subject of this book cover design and I would love for you to add your pins/ images/ ideas/ comments.

Feel free to share and add ideas –  I would love to hear how you think the book cover design should look!

The property auction book cover design board is here

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