The Problem Of “Perception” When Selling A Property

23 Jan

It’s been two weeks since the new estate agent have been on the case with selling the refurbished property.  The price has been dropped by £5k – to £179,995 allegedly to open the property to a “new audience”. I know that sounds like typical estate agent clap-trap, but they informed me that home buyers search in 10k price brackets.

So I did my own research and I discovered, in fact, that does appear to be true!  Just go on Rightmove or Zoopla and you will see the prices are in 10k bands.  Doh! (Homer Simpson moment!)

So what’s the feedback?

Well the new estate agent has now had 8 viewings.

Hatched have had 4 viewings.

I am not sure how the new estate agent has managed to get double the amount of viewings than Hatched.  Maybe there is a “dark art” to being an estate agent…maybe there is something to be said of the oft-heralded and (I believed before) “mythical” mailing list.  Maybe it is even something to do with the “call outs” they claim to do to customers. I don’t know, but the numbers do not lie.

The good news: 12 viewings in 2 weeks.

The bad news: 12 viewings and 0 offers.

So what’s the problem?

Parking.

lack of parking problem to sell a house

Well, it’s not even that parking is a problem.  But, it’s the *perception* that parking is a problem, which is the problem.  The parking at the property is communal, there are no allocated spaces; its communal parking.  And it is the communal parking which is the killer.

The perception that parking is a problem is an absolute deal breaker…in fact, a deal can’t even be made because of the problem of the perception of the parking problem.  Which is purely perception.

There is NO problem with parking.  It is only a perceived problem.

perception of parking problem

I don’t know what to do.  Every single piece of feedback features the “parking problem”:

“I think the lack of parking is putting me off, we have 2 cars, so I think I need a better property parking wise”

“It has the kind of space we’re looking for and the decor is lovely. I wasn’t keen on the parking

“Love the house, parking is an issue as my husband drives a transit”

And I could go on…

But I won’t.

Truly, I don’t know what to do.  The property does NOT have a problem with parking.  I have never had a problem parking, the estate agents have never had a problem parking, the tradesmen (and at one point there were 4 vans in the car park!) did not have a problem with parking.

BUT

People *perceive* there to be a parking problem.

So I am stuck with a perceived problem, which is actually creating a very real problem.

 

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